Overview

The project involved creating a complete brand identity for Pilteo Coffee, an Iraqi coffee shop based in Najaf inspired by Korean coffee culture and brewing traditions. The brand was built around the idea of introducing the elegance and craftsmanship of Korean-style coffee to Iraq while maintaining a strong local connection through Iraqi hospitality and service. The identity focuses on attracting a young audience, delivering a high-quality coffee experience, and creating an atmosphere that celebrates the aesthetics, culture, and lifestyle of Korea through a modern and approachable brand experience.