Overview

I led the project end-to-end as Project Manager and Creative Director, overseeing both the strategic and visual development of the brand and its launch campaign.
My responsibilities included:

• Leading the full rebranding process from concept to execution

• Developing the brand strategy and complete visual identity system

• Designing the logo, typography, color palette, and brand guidelines

• Creating the discount cards and all printed marketing materials

• Designing the official website and mobile app interface visuals

• Conceptualizing and creatively directing the mini TV commercial, including:

  • Developing the main idea and storytelling direction

  • Supervising visual style and creative execution

  • Proposing the music concept and overall emotional tone of the film